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WRITING EFFECTIVE LETTERS, MEMOS, AND E-MAILS
WRITING EFFECTIVE LETTERS, MEMOS, AND E-MAILS
9780764124532
$9.99







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3rd Edition
Arthur H. Bell, Ph.D. - All books by this author

Barron's Business Success Series - All books in this series

This updated edition provides clear, concise instruction on every form of business writing, from traditional business letters to e-mail and other electronic communications. Pointing out that effective business English begins with mastering grammar and sentence structure, the author presents a brush-up course on the basics of correct usage. Second to grammatical correctness, the biggest challenge in preparing business documents is achieving an appropriate business style that conveys the writer’s message succinctly without resorting to stilted, overly formal language. The author advises on how to achieve a natural tone, and to avoid meaningless jargon. She follows up with good examples of model business letters, résumés, employment letters, interoffice memos, news releases, and business reports. Additional features include exercises with answers and a glossary of business terms.

Table of Contents:
  • Preface
  • Introduction
  • Your Style: The Natural Voice for Professional Writing
  • "Read Me" Layouts and Conventions: Eye Appeal for Persuasion, including Fax and E-mail
  • Recipes for Success: Quick Plans to Clarify Your Writing
  • Here's the Good News: Letters and Memos that Say "Yes"
  • Here's the Bad News: Letters and Memos that Say "No"
  • Here's a Mixed Bag: Good News and Bad News
  • The Extended Letter: Reports and Proposals
  • Writing a Great Short Report: Making and Supporting Your Point
  • Writing Winning Proposals and Short Business Plans: Designing Persuasive Arguments
  • Changing and Rearranging: Fast Fixes for the Final Polish
  • Difficult Letters and Memos: Writing for Sensitive Situations
  • Appendix A: A Quick Guide to Grammar and Punctuation
  • Appendix B: References for Further Reading
  • Index

(0764124536)

Paperback / 240 Pages / 5 1/8 x 7 7/8 / 2004

 





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