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George T. Friedlob, Ph.D., and Ralph E. Welton, Ph.D. - All books by this author
Barron’s Business Keys - All books in this series
Written mainly for average consumers outside the business world, Barron’s Business Keys take the mystery out of business practices and terminology and make doing business understandable to everyone. Over the years, the titles in this popular series have helped ordinary consumers understand principles of prudent money management as a key to personal financial security. This updated edition advises investors on how to cut through the public relations jargon, focus on the annual report’s important facts and figures, and use that information to assess a company’s financial health.
Paperback / 208 Pages / 5 1/4 x 8 1/4 / 2008