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WRITING A CONVINCING BUSINESS PLAN
WRITING A CONVINCING BUSINESS PLAN
9780764139345
$18.99











3rd Edition
Arthur DeThomas, Ph.D., and Stephanie Derammelaere, M.B.A. - All books by this author

Barronís Business Library Series - All books in this series

A sound and convincing business plan is an entrepreneurís important first step in starting up a profitable business. Itís also a prerequisite for getting financing and attracting investors. A sound business plan describes the business operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical, business-savvy, and professionally polished business plan that can be presented to potential investors and financial institutions.

Table of Contents:
    Preface
    I. SUPPORTING DOCUMENTS FOR THE PRESENTATION PACKAGE
    1 Packaging the Business Plan
    2 The Executive Summary
    3 The Financing Proposal
    4 The Business Description
    II. PREPARING OPERATING PLANS
    5 The Industry Analysis
    6 The Market Analysis and Sales Forecast
    7 The Marketing Plan
    8 The Operating Plan
    9 The Organization Plan
    10 The Financial Plan
    Appendix to Chapter 10: What Is Financial Ratio Analysis?
    11 Financing Fundamentals and Financing Sources
    Glossary
    Business Resources
    Index

(0764139347)

Paperback / 272 Pages / 5 1/8 x 7 3/8 / 2008

 





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