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DICTIONARY OF MARKETING TERMS
DICTIONARY OF MARKETING TERMS
9780764139352
$14.99







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4th Edition
Jane Imber and Betsy-Ann Toffler - All books by this author

Barron’s Business Dictionaries - All books in this series

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts.

About the Series:
Pocket-size books each list and define several thousand specialized terms alphabetically. Titles in this series were compiled and written by recognized authorities in their fields.

(0764139355)

Paperback / 608 Pages / 4 3/16 x 7 / 2008

 





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