Books by Category:
Create Your Own Graphic Design Portfolio Online and in Print
Cath Caldwell - All books by this author
Preparing a smart, attention-catching portfolio is every art studentís first important step before entering the job market. This comprehensive guidebook presents hundreds of demonstrative color illustrations, lists of doís and doníts, and a wealth of sound advice on how to create a portfolio that will get beginners their all-important first job at an agency or studio. Each page of this book illustrates examples of effective portfolio design with captions that explain the thinking behind each design element. The author also advises on making the best impression at a job interview, and explains how working designers and illustrators make their sales pitch to get commissions. Every page of this informative book is filled with color illustrations.
About The Author:
Cath Caldwell is a senior lecturer on the BA (Hons) Graphic Design course at Central Saint Martins, University of the Arts, London. She has worked as a graphic designer for the (London) Observer Magazine, the Conde Nast Traveler in New York, the British Elle, and Elle Decoration. She currently operates her own design studio.
Paperback / 144 Pages / 8 1/2 x 10 / 2010